EACH WEEK, I MAKE THE MOST OF MY DAILY COMMUTE AND GIVE MY TAKE ON SOME OF THE ADVERTISING ON LONDON UNDERGROUND. SOME OF IT'S DECENT, SOME OF IT'S CRAP. THIS WEEK... TM LEWIN.
The original TM Lewin tube ad
This week, MTCG is taking a look at one of those classic London brands, TM Lewin. TM Lewin is something of a London institution, being founded way back in 1898 in the tailoring centre of Jermyn Street. These days, TM Lewin has spread across the capital and, indeed, the world, and is one of the most recognisable high street suit suppliers in the city.
The original ad showcases the more modern TM Lewin: all casual blazers, mismatched trousers, and colourful socks. I like the original tagline "Lose the suit" because it is short, sharp, and to the point. It stands out because it goes against everything that the audience would know about TM Lewin as a brand, and it works well with the look that the ad is pushing.
My re-worked tube ad keeps the same simple style, using just three words: "Whatever suits you". This plays as the customer using TM Lewin's range to find their own unique style, highlighting the versatility of the brand and the options that it has for whatever your style is. While I do like the original copy, I feel this offers a stronger message to the consumer that TM Lewin is a brand for everyone.
My re-worked TM Lewin tube ad.