EACH WEEK, I MAKE THE MOST OF MY DAILY COMMUTE AND GIVE MY TAKE ON SOME OF THE ADVERTISING ON LONDON UNDERGROUND. SOME OF IT'S DECENT, SOME OF IT'S CRAP. THIS WEEK... OVO.
The original Ovo tube ad.
This week on MTCG, we are looking at something that I'm a particular fan of — renewable energy! In particular, we're looking at the new Ovo tube ad which is advertising that they provide 100% renewable energy with a cheeky retort at that famous climate-change denier (depending on his audience, of course), Donald Trump. Ovo isn't a brand that I am overly familiar with but this is a fairly well-established energy company we are looking at here.
I must admit I like this ad. Its a powerful message twinned with a powerful image that achieves exactly what it sets out to do. I'm not sure I would have chosen the Trump route, but it works with the audience. My only gripe with the original ad is the quick repetition of '-able', which is regrettable. But if this ad helps people switch to renewable energy then I'm happy with that.
My re-worked ad looks more at the possibilities of renewable energy, not just renewable energy itself. The potential power of the sun is limitless (until the sun burns out, of course, but no-one will be bothered about charging their iPhones then). I've gone for 'The Future is Limitless' to tell the story of what the future might hold with renewable energy.
My re-worked Ovo tube ad.