SANTANDER CYCLES ARE A MAINSTAY OF CENTRAL LONDON, WITH THE CITY FULL OF PEOPLE ENJOYING THE CAPITAL ON TWO WHEELS. BUT THERE IS A DISTINCT LACK OF MARKETING FOR THE BIKES. TO ADDRESS THIS, I'VE TEAMED UP WITH DANIELLE LEIGH TO CREATE A TINTIN THEMED AD CAMPAIGN! THIS WEEK, WE LOOK AT RED LIGHT ETIQUETTE!
Tintin and the Red Light Etiquette
The focus of this poster is to remind people using Santander Cycles that they need to adhere to the various red lights and other road signs and signal that exist on the streets of London. To get this message across, we have appropriated several existing Tintin drawings and put them together to form this poster.
The copy on the poster — Please respect all traffic signs and signals when riding a Santander Cycle — fits the well-established TfL tone of voice, using plain, simple English and being accessible to all users of the network. The tag line "It's your London. Bike it." would work across the TfL campaigns, for both Santander Cycles and the bike infrastructure across the capital.
It is important to note that this poster would require a little more design work and modelling before hitting the streets, but we have worked with what we have been able to acquire re. drawings. Although we have tried to Santander-ise Tintin's bike, this would need to be re-drawn on a final poster to make sure that this reflects the design of the Santander cycles as accurately as possible.
A huge thanks to Danielle for creating this poster! Make sure you check out her website for more excellent graphicsy-type stuff - http://dansamleigh.com/