EACH WEEK, I MAKE THE MOST OF MY DAILY COMMUTE AND GIVE MY TAKE ON SOME OF THE ADVERTISING ON LONDON UNDERGROUND. SOME OF IT'S DECENT, SOME OF IT'S CRAP. THIS WEEK... BUDWEISER.
The original Budweiser tube ad.
Budweiser is one of the biggest beer companies in the world and have graced us with some memorable marketing campaigns in the past - think the Bud-Weis-Er frogs and the Wassap commercials. But despite these - both of which were well over 10 years ago now - Budweiser keeps a relatively low profile this side of the Atlantic.
However, recently Budweiser has had a bit of a push in the UK to drive sales and perhaps challenge the not-all-that-great image the beer has over here. The recent Bud Light commercials parodying the millennial lifestyle mostly went down well and I was intrigued to see a new campaign hitting the Underground, namely Budweiser's Prohibition Brew, it's alcohol-free beer.
The ad itself is brash and strong and fits the Budweiser brand pretty well. It's to the point in a 'matey' way. It's not as whimsically conversational as Innocent but direct and quite neatly spells out that Bud Prohibition Brew is the alcohol-free beer that tastes like beer that the world has been waiting for. Or something like that.
In my reworked ad I've kept the same direct tone of voice, focusing on the fact that people generally do things they regret when they're drunk. I've tried to keep things light and jokey by focusing on something (i.e. hungover regret) that is relatable to most beer drinkers, but clearly pushing home the fact that the Prohibition Brew has no alcohol.
My re-worked Buweiser tube ad.