EACH WEEK, I MAKE THE MOST OF MY DAILY COMMUTE AND GIVE MY TAKE ON SOME OF THE ADVERTISING ON LONDON UNDERGROUND. SOME OF IT'S DECENT, SOME OF IT'S CRAP. THIS WEEK... GLORIOUS!.
The original Glorious! tube ad.
I had never seen a Glorious ad on the tube before - or anywhere, for that matter - so I didn't know whether this was the company's usual tone of voice. I'll keep an eye out for other advertising from Glorious to see if there is a discernible tone.
The original ad is fairly simple - aimed squarely at commuters and making use of the tube setting for a play on words using train tracks. I like the ad. For a fairly unknown company it is short and sweet and it says exactly what it needs to say.
I have used the same train theme but with a statement instead of a question. I think the re-worked ad is punchier than the original, with less words and a snappier headline.
My re-worked Glorious! ad