Each week, I make the most of my daily commute and give my take on some of the advertising on London Underground. Some of it's decent, some of it's crap. This week... American Airlines.
The original American Airlines tube ad.
The latest American Airlines campaign focused on their fully lie-flat seats (a name that just rolls off the tongue) available to Business Class passengers on flights from London.
I actually quite like the original ad (see left), which uses a snappy headline to convey that the fully lie-flat seats will help you arrive at your destination sharp.
On the reworking, I've focused on the in-flight experience and used a play on the phrase 'a good night's sleep' as the header. To back this up, I've made the subhead focus on the relaxing aspects of the flight.
My re-worked American Airlines tube ad.